Goldilocks and the Three Rams: Ram’s Super Bowl Ad is Just Right

Super Bowl commercials have long been a battleground for brands aiming to captivate audiences with humor, nostalgia, and sheer spectacle. This year, Ram took the stage with an unforgettable twist on a classic children's tale—one that swaps porridge for power and bedtime stories for burnouts. Starring Glen Powell and a trio of Ram’s newest pickups, the ad delivers action, humor, and a bold introduction to the 2025 Ramcharger Plug-In Hybrid.

Goldilocks and the Three Rams

Ram’s Super Bowl LIX commercial reimagines the beloved “Goldilocks and the Three Bears” story, but instead of a lost girl wandering into a woodland cottage, we get Glen Powell—sporting a flowing blonde wig—finding the perfect ride in a world of high-octane adventure. Set to the iconic sound of Van Halen’s “Panama,” Powell's Goldilocks experiences the raw power and versatility of Ram’s latest truck lineup, encountering dragons, volcano jumps, and some serious off-road action along the way.

The star of the show? The 2025 Ram 1500 Ramcharger Plug-In Hybrid, a revolutionary entry in the truck segment that represents Ram’s ambitious leap into electrification. However, it’s not alone in the spotlight—the ad also features the off-road beast, the RHO, and the heavy-duty 2500 Rebel, each playing a role in Powell’s fairy tale fantasy.

Meet the 2025 Ram 1500 Ramcharger: The Plug-In Hybrid Powerhouse

While all three trucks get their moment in the ad, the Ramcharger stands out as the most innovative. This plug-in hybrid (PHEV) pickup is set to be the first of its kind on the market when it launches in the first half of 2025. Unlike traditional plug-in hybrids, the Ramcharger uses a 3.6-liter V6 engine as a generator to charge its battery and extend range, ensuring that drivers can enjoy both electrified efficiency and long-haul capability.

Ram’s decision to prioritize the Ramcharger over the all-electric Ram 1500 REV—which is now delayed until 2026—reflects the shifting demand among consumers. While EV interest remains strong, the industry has seen a growing preference for hybrid solutions that offer the best of both worlds: reduced emissions without the limitations of charging infrastructure. This move puts Ram ahead of competitors, making the Ramcharger a game-changer in the truck market.

Powell’s Wild Ride: The Ram Trucks in Action

In the commercial, Glen Powell takes each Ram truck on a larger-than-life adventure, highlighting their unique strengths:

• Ram 2500 Rebel: This redesigned heavy-duty truck flexes its towing muscle as Powell hauls away a massive dragon, emphasizing its raw power and rugged capabilities.
• Ram 1500 Ramcharger: Powell escapes civilization to carve a self-glorifying wooden statue, a nod to the truck’s innovative technology and versatility.
• Ram RHO: The final scene sees Powell launching the RHO over a volcano, showcasing its high-performance, off-road prowess. The RHO, essentially a replacement for the TRX, trades the supercharged V8 for a 550-hp twin-turbo 3.0-liter straight-six, maintaining extreme capability with a more efficient powertrain.

A Super Bowl Ad to Remember?

While Ram’s Super Bowl LIX spot may not go down in history like Apple’s legendary 1984 ad, it delivers on entertainment and effectively introduces its latest truck lineup. With humor, high-energy action, and a star-studded cast of vehicles, the commercial positions Ram as a leader in innovation while keeping its rugged, performance-driven identity intact.

For truck enthusiasts and potential buyers, the takeaway is clear: whether you need heavy-duty power, off-road dominance, or cutting-edge hybrid technology, Ram has a truck that’s just right.

The 2025 Ram 1500 Ramcharger isn’t just another truck—it’s a bold step toward the future of hybrid pickups. By using the Super Bowl platform to introduce it alongside two of its latest powerhouse models, Ram ensures that the Ramcharger gets the attention it deserves. As the automotive industry continues evolving, this PHEV pickup could be the perfect bridge between gasoline and full electrification, making it a compelling choice for truck buyers looking for efficiency without compromise.

One thing is for sure—this year’s Super Bowl wasn’t just about the game. Ram’s ad made a statement, proving that sometimes, the best way to sell trucks is through fairy tales, rock music, and a whole lot of horsepower.